Om Graham Oak

Our Mission

We want to create happiness by making it easier - no matter who you are - to buy beautiful and high quality clothes. It is a new concept we call Modern Couture. You get it to your own size, your own taste and in a more socially and environmentally friendly manner. A win win win solution.

Our Values

Aesthetics
Beauty embodies our emotions and helps us express what cannot be put into words. A shirt should not only have a good design to look good. It also needs to have the right size and fit for the user in order to look good. 

Sustainability

drastically reduces waist from overproduction and returns due to size and fit

 

A necessity. We have to become sustainable. Today we are xx% more sustainable than industry standard* but our ambition is to have a neutral footprint by 2045 and thus be 100% sustainable.  no overproduction (waist), close to zero returns, high quality fabric = longer lifespan and thus lower footprint over time. we are not "sustainable" yet but we are better than industry standard and aim to have a neutral footprint over the next one to two decades. plus workers conditions. 

Happiness
Is at the core of our business. It is our purpose and the reason for why we do what we do. Happy customers, enjoy the shopping experience, have happy stakeholders throughout the value chain.